Our Mission
Turn Human Feedback into Clear Decisions
Most product and brand decisions get made with surprisingly little evidence. The research is too slow, too expensive, or the results sit in a deck nobody opens.
We build tools that make it easy to run structured studies with real people and actually use what you learn. You get data you can read in minutes, not reports you have to decode.
The point is simple: when you know how people actually respond to your work, you stop guessing and start making calls you can defend.
About the Founder
Founder
Tom worked at Palate Insights where he conducted consumer insights tests with thousands of participants and supported Fortune 500 brands like Kraft Heinz and research teams at Stanford by building software that made it faster and easier than ever before for people to break down complex data sets into actionable recommendations.
His work supported insights that improved sales for leading CPGs, have appeared in the Washington Post and Vox, and more recently been cited in a best-selling work of non-fiction.
He was Employee #1 at Dispute, backed by Liquid 2 Ventures, and an Echols Scholar at the University of Virginia.